Fishworks
Brand Extension Design | Packaging Design |
Brand Guidelines Book | Social Media | Supportive Graphics
London based seafood restaurant, Fishworks is dedicated to providing daily landings of fresh fish and seafood in their branches, Marylebone, Covent Garden and Swallow Street.
Due to popular demand, they came to me with the idea of developing a takeaway option for their customers and to reach a wider audience. So, to create the extension brand I set out to focus on using the photography they had taken, applying the brand colours as accents, implementing sketched illustrations to accompany the dishes.
An essence of sophistication and luxury flows throughout the brand with a combination of cool and warm tones to emulate the elements of the sea. Simple and bold shapes are used to compliment the detailed ingredients within the imagery and packaging.
