I’ve spent over 14 years in the creative industry spanning across different aspects of design. Working with globally renowned brands, to big media agencies, I have navigated through intense, high-level environments including outdoor advertising, creative pitches through to helping start-up companies elevate their brands to the next level.

Working from the ground up, I spread myself across multiple studies prior to my career starting with Fine Art, Graphic art, and Fashion Design to finally gaining a degree in Fashion Promotion and Marketing. This love for different mediums of design, including a strong love and respect for interior design, has always stayed with me - something that is always translated into my work.

Throughout my career I have met so many different founders, CEO’s and Creatives from all walks of life and different industries. During this time I began to notice a theme popping up in conversations - there wasn’t a love for their brands but they couldn’t put their finger on why. More often than not, the brand style didn’t reflect the story of how the brand came to be, nor encapsulate the personality of the founders or their passion. This, is what drove me to create The Brand Identity.

A brand isn’t just a logo, and a colour palette. It’s a lifestyle, a personality, and an all-encompassing experience for your consumer and audience.