ATS Premier Interiors

ATS Premier Interiors are a well established company and since 1989 they have been providing leading international main contracting and sub-contracting services for hospitality, commercial and residential properties.

Debbie and Russel, the founders of ATS wanted a change up; a brand that could be pushed into the future, timeless and one that could stay relevant for many years to come.

With the success of their impeccable projects, ATS were increasingly winning projects for high-end clients and this was an element I wanted to attach the new branding to. Scrapping the logo to re-create a sophisticated, classic yet modern emblem to be noticed across the industry. This allowed ATS to move away from the typical construction brand style of thick, bold, blues and greens and stand out from their competitors.

The palette would be the compliment to this style by incorporating a rust tone to give that subtle pop of colour but injecting stone and granite tones for a stripped back approach, taking influences from the day-to-day materials used in construction.